Privacy Policy
Last Updated: 31st May 2026
This Privacy Policy should be read together with our Terms and Conditions.
1. Introduction
Secret Garden Media Ltd. ("Secret Tel Aviv", "we", "us" or "our") operates the Secret Tel Aviv App ("App") and the wider Secret Tel Aviv Ecosystem, which includes our website, newsletters, WhatsApp channels, social media accounts and related communication channels.
This Privacy Policy explains how we collect, use, store, share and protect personal information in connection with your use of the App and related services.
By using the App, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Who We Are
The data controller responsible for your personal information is:
Secret Garden Media Ltd.
113 Rothschild Boulevard, Tel Aviv, Israel 6527113
Email: thelist@secrettelaviv.com
Website: secrettelaviv.com
3. Information We Collect
3.1 Information You Provide Directly
- Name and display name
- Email address
- Profile photograph or avatar
- Username and password
- Phone number (where provided)
- Language preferences
- Content you submit, including reviews, comments, ratings and photographs
- Business profile information (for Business users), including business name, address, contact details, opening hours, event information and promotional content
- Communications you send us, including support requests and feedback
3.2 Information Collected Automatically
When you use the App, we and our service providers may automatically collect:
- Device information, including device type, operating system and unique device identifiers
- Log data, including IP address, access times, pages viewed and actions taken within the App
- Location data, where you have granted permission (used to show nearby venues, events and deals)
- Usage data, including features used, searches performed, content viewed and interactions within the App
- Referral data, including how you arrived at the App
- Push notification tokens (where you have enabled push notifications)
3.3 Information from Third Parties
We may receive information about you from third parties, including:
- Authentication providers (such as Apple Sign In or Google Sign In), if you choose to use these to create or access your account
- Analytics and advertising partners
- Event data aggregators and third-party content providers
- Businesses that reference or tag your profile or content
4. How We Use Your Information
4.1 Operating the App
- Creating and managing your account
- Providing core App features including venue discovery, events, deals and recommendations
- Processing and displaying content submitted by you
- Enabling communication features within the App
- Sending service-related notifications and account communications
4.2 Personalisation
- Tailoring recommendations, rankings and content based on your preferences and activity
- Remembering your settings and preferences
- Displaying content relevant to your location (where permitted)
4.3 Marketing and Communications
- Sending newsletters, event announcements, deal alerts and promotional communications (where you have consented)
- Delivering sponsored content and advertising within the App and through our communication channels
- Contacting you about relevant products, services and opportunities
4.4 Improving Our Services
- Analysing usage patterns and App performance
- Conducting surveys and research
- Developing new features and services
- Training and improving automated systems, including artificial intelligence features
4.5 Security and Fraud Prevention
- Verifying identity and preventing unauthorised access
- Detecting and preventing fraudulent activity, abuse and policy violations
- Investigating reports of misuse
4.6 Legal and Compliance
- Complying with applicable laws and regulations
- Responding to legal requests and court orders
- Enforcing our Terms and Conditions
- Protecting the rights and interests of Secret Garden Media Ltd., our users and the public
5. Legal Basis for Processing
Where applicable law requires a legal basis for processing personal data, we rely upon the following:
- Performance of a contract: processing necessary to provide you with the App and its services
- Legitimate interests: processing for the purposes of operating, improving and promoting the App, preventing fraud and maintaining security, where such interests are not overridden by your rights
- Consent: where you have given explicit consent, including for marketing communications and location access
- Legal obligation: where processing is required to comply with applicable law
6. Sharing Your Information
We do not sell your personal information. We may share your information in the following circumstances:
6.1 Service Providers
We engage third-party service providers to assist in operating the App. These providers may have access to your information solely to perform services on our behalf and are contractually obligated to protect it. Such providers include cloud hosting, database and storage providers (including Base44), authentication services, analytics, email delivery, push notifications, mapping, AI/ML platforms, customer support tools, and payment processors.
6.2 Businesses on the App
Where you interact with a Business through the App (for example by redeeming a Deal or attending an Event), relevant information may be shared with that Business to facilitate the interaction.
6.3 Cross-Platform Publication
Content you submit to the App (including reviews, photographs and profile information) may be published or promoted across the Secret Tel Aviv Ecosystem in accordance with the licence granted under our Terms and Conditions. This includes our website, newsletter, WhatsApp channels and social media platforms.
6.4 Business Transfers
In the event of a merger, acquisition, sale of assets or corporate restructuring, your information may be transferred as part of that transaction. We will notify you of any such change and the application of a new privacy policy where required by law.
6.5 Legal Requirements
We may disclose your information where required to do so by law, court order, regulatory authority or to protect the rights, property or safety of Secret Garden Media Ltd., our users or others.
6.6 Aggregated and Anonymised Data
We may share aggregated or anonymised information that does not identify you individually with partners, advertisers and for research or analytical purposes.
7. International Data Transfers
Secret Garden Media Ltd. is based in Israel. Your information may be stored and processed in Israel or in other countries where our service providers operate, including countries within the European Economic Area and the United States.
Israel has been recognised by the European Commission as providing an adequate level of data protection for personal data originating from the EEA. Where we transfer data to countries that have not received an adequacy decision, we implement appropriate safeguards in accordance with applicable law.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes set out in this Privacy Policy, including:
- For as long as your account remains active
- As required to provide the services you have requested
- As required to comply with legal obligations
- As necessary for our legitimate business purposes, including fraud prevention, security and dispute resolution
Following account deletion, we may retain certain information for a period of time as required or permitted by law. Content you have published may remain visible within the App and the Secret Tel Aviv Ecosystem for a period following account deletion.
9. Your Rights
Subject to applicable law, you may have the following rights in relation to your personal information:
- Access: the right to request a copy of the personal information we hold about you
- Rectification: the right to request that we correct inaccurate or incomplete information
- Erasure: the right to request that we delete your personal information in certain circumstances
- Restriction: the right to request that we restrict the processing of your information in certain circumstances
- Portability: the right to receive your personal information in a structured, machine-readable format
- Objection: the right to object to processing based on legitimate interests or for direct marketing purposes
- Withdrawal of consent: where processing is based on consent, the right to withdraw consent at any time without affecting the lawfulness of prior processing
To exercise any of these rights, please contact us at thelist@secrettelaviv.com. You also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
10. Marketing Communications
Where you have consented to receive marketing communications, we may contact you with newsletters, event announcements, deal alerts, sponsored content and promotional messages through email, push notifications, WhatsApp and other channels.
You may withdraw consent and unsubscribe from marketing communications at any time by:
- Using the unsubscribe link included in email communications
- Adjusting your notification preferences within the App settings
- Contacting us at thelist@secrettelaviv.com
Secret Garden Media Ltd. · Company No. 515075356
113 Rothschild Boulevard, Tel Aviv, Israel 6527113
Email: thelist@secrettelaviv.com
